Search marketing is about winning more and more traffic and gaining visibility from the search engines through paid and unpaid strategies. The unpaid strategy is SEO while the paid strategy is SEM. Generally, through these strategies, you can get more people to notice of your brand name and product in the search engines.
- Search Engine Optimization (SEO)
SEO has become part and parcel of the e-commerce where it is crucial for webmasters to know. To put it simply, it is optimizing the website so that it would appear on the first page of the search engine results.
- Search Engine Marketing (SEM)
SEM means gaining traffic through paid search indexing. In this strategy, businesses have to pay for the displaying ads along with Google search results, in order to drive traffic and also the target audience (leads) to their website.
Social Media Marketing
Social media is one of the most effective tools of online marketing. Especially in Singapore, where 77% of the population comprises social media users, this method is even more significant regarding the online marketing in Singapore. Essentially, social media marketing is about using the social media channels to engage with the potential customers and promote the products and services that a business deals with.
Here the businesses strive to generate valuable and engaging content for the perusal of the potential customers. In this way, the customers get to know about the business as well as get easily persuaded to buy.
Pay per click advertising (PPC)
This is just like search engine marketing but is not just confined to Google or its competitors. Many social media networks allow creating ads which are integrated to into these networks’ feeds and the businesses pay for clicks to their websites.
In affiliate marketing is the process where other people or companies promote the business’s products and services, and in return commission is awarded to them.
This process involves promoting the products and services through sending emails to the customers.