Frequently Asked Questions

How much are the search engines important for a business and what are they actually?

Search engines are an online software system that indexes and searches the information on the World Wide Web. It responds to the search by users in the form of web pages snippets. Many people would just use these search engines for everyday purposes like finding where to eat or the meaning of a word. Search engines are also vital for a businesses as they depend upon them to find out the current trends in the market or to reach out to their customers.

What is the difference between SEO and PPC?

Search Engine Optimization (SEO) involves trying to get a business’s Web pages to be ranked high on search engines through different strategies. While Pay-Per-Click (PPC) involves creating ads which are shown above and on the side of the organic search results. It take more time to get a higher search engine ranking as compared to PPC where it is instantly shown at the top.

How can content marketing help a business grow?

Buyers always try to stay informed and content is the best way to cater to their need. Research shows that more often than not buyers strike interactions with sellers after considering information already available to them.

How is email marketing effective for a business?

Email marketing enables a business to reach out to its customers directly. However, it needs to be done correctly to get the required results and in order for the email to be marked as spam.

How can one get a link?

In order to drive more traffic to the website, one among many techniques prove to be very useful, i.e., having other sites linking back to one’s website. The most useful way to do that is generating high quality content that people would like to refer to in their content.